Episode 11

Episode 11 - Positioning and Niching down a Startup

June 13, 2023 · 50:28

We chat about positioning and niches and focus on how applicable this is to a startup or not. We run through April Dunford's positioning framework from her book 'Obviously Awesome'

[00:35] - Intro - And Dan & Colin are catching up in IRL!!
[01:59] - Long weekend activities
[04:29] - Dan's update on his SAAS
[05:20] - Update on Userlot & Positioning introduction
[07:15] - Introduction and what is positioning?
[13:17] - April Dunford's Obviously Awesome book and positioning process.
[16:36] - 5 (6) Step Positioning Process
[31:36] - Does an early stage business need to position with no customers?
[34:18] - Userlot's thoughts on niches
[44:20] - Learnings about positioning
[45:50] - Closing out

Shoutouts to https://twitter.com/Mortenbrekkes & https://twitter.com/icebearlabs

Colin's review of Obviously Awesome
April's new podcast - https://www.positioning.show/

Visit us at www.pushtoprod.show - follow us on twitter @pushtoprodpod and we'd love questions or comments via email to pushtoprodpod@gmail.com

Creators and Guests

Host

Colin Goudie

#founder of userlot.com 🚀 #customersuccess & #startups 🧑‍💻 #dad of 2 🏈 #steelers fan 👨‍👩‍👧‍👧 Occasional music player & wargamer 🎸⚔️

Host

Dan Miller

On an adventure ⚡️ creating and supporting positive tech solutions for the world 🚀 If you make it, I want to know about it 🙏🏼 Host of @pushtoprodpod 🎙🎧

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Episode 11 - Positioning and Niching down a Startup

Creators and Guests

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